Albert Einstein was allegedly one of the smartest thinkers of our times. According to him "the measure of intelligence is the ability to change".
Constant movement defines our world and we need to change with it to stay on top of our game. Smart packaging is a result of such changes. Longer transportation routes, demands for extended shelf life, brand authentication, challenging rules and legislations, etcetera all contribute to increased demands for smart packaging solutions. Among other things, smart packaging includes packaging systems with embedded sensor technology used for example with foods and pharmaceuticals.
Smart packaging simultaneously challenges and offers new business opportunities to the packaging industry. It affects the entire packaging value chain and if there was ever a time to design for recycling or reuse, it is now.
So, how can you be smart with smart packaging? Don't worry, we've got you covered! In our webinar we present to you three experts with three different perspectives on smart packaging who will give you the latest and most relevant insights on the subject.
AIPIA, Active & Intelligent Packaging Industry Association, is purely focused on the latest technological developments in intelligent and active packaging solutions. Their mission, among other things, is to decimate supply chain costs, reduce waste and increase profitability by the implementation of Smart Packaging technologies. AIPIA Communications Director, Andrew Manly will give us an overall presentation of the latest trends and technologies related to smart packaging.
The second presentation will focus on active packaging, specifically within food packaging applications. Peter Ragaert, Director at the organization Pack4Food, clustering all stakeholders within food packaging, and a Packbridge partner, will take us through different categories of active food packaging namely oxygen absorbers, water or fat absorbers, ethylene absorbers as well as antimicrobial food packaging and how these affect shelf-life of food products.
Last but not least Christian Håkansson, Packaging & Sustainability Manager at TMR, will give us the important perspectives on smart packaging from a producer responsibility & recycling point of view. TMR is a Swedish producer responsibility organization supporting producers in their legal obligations on packaging producer responsibility, typically acting as a link between producers and authorities as well striving to improve the recycling of packaging of all material types in the Nordic region.
Buckle up! We offer you a short cut to the absolute latest trends, insights and must-knows on smart packaging that will increase your smartness, no doubt!
Welcome!
